If its a marketing stunt then I'm not sure how its going to generate more business for RLC - its on a paid for premium channel which only subscribed premium members can access. The only publicity they will get is on CC and videos/pictures will be removed by order of RLC.
However - for my money there is something strange going on. Apart from that Nora's behaviour, for us long-term devotees, is getting more and more out of character from what we know of her past and present.
All through Nora's marathon solo session yesterday she was checking something on her mobile phone every few minutes and changing what she was doing.
Tonight - after the fun, they are checking something again.
I simply float the idea that there is perhaps another agenda here - are they actually being told what to do, not necessarily by RLC?