They have been doing it for years.
This is nothing new. I used to wonder about it too. The sad thing was, other users convinced me the ladies don't see what we post. They told me why would they spend time looking at what we write about them. Well, lol, the joke is on that guy. They see it all. But, only if they want to. Some do not want to see it. But i am sure they are in the minority.