Well, it's not really porn. It's reality TV...
I think the fact that the service looks russian is more a problem that the fact than you see naked people :)
Anyway, earning money in showing your everyday life shouldn't be a Paris Hilton only thing.
Well, maybe it would ease people minds if they agreed to not tape the bathroom or the bedroom to keep a bit of privacy (technically, you are not allow to work 24/7, so they shouldn't be on air all the time)