Meh.
Some people can deal with paying for what they get; some like to get what they paid for. Very commendable and just.
Other people, and I think we all know who they are, feel ENTITLED for much more, and they get what they want in life by whining and bitching about unfairness. To them I say this: That's why we each have a choice. Web site not doing what you like? The solution is to leave the web site and select one that is more to your liking.
Those of you who find yourself members of that certain angry breed, amongst the perpetually aggrieved, do not get to insist that others hot-to. You don't like Pepsi, buy a Coke. Don't write to Pepsi and tell them how to fix the formula. Or, more appropriately, INSIST that Pepsi change its ways in the interest of FAIRNESS.
Life is not fair. It has never been fair; it's not fair now, and it is unlikely to be fair in the future. That's no reason to burn down the drug store -- so to speak.