I think you have to look at the question in context. From the top down, Russia is sadly corrupt with little opportunity for advancement based on merit. Some are 'haves' most are 'have nots.' Continuous western sanctions are beginning to bite into the social fabric of the poorest. Credit of any kind is very hard to find. In that sort of pool the likes of George and Zac and other minor businessmen have more status and influence than they deserve and are probably looked up to by attractive girls looking to escape from poverty and a dead end mundane existence.