RLC didn't think it out to well. Their Objective is to get as much $$$$ as possible. The less functionality of the Replay keeps the user on the Replay longer causing them to miss the Live Feed so they'll be constantly going back to the Replay to catch up. So now the user has a $45 investment on the Premium Membership for watching Live Feeds but then they have to get stuck with another $30 trying to catch up.
If a user is already paying $45 for Premium, the Replay Feature should be incorporated into the Price of their Premium Membership and not as a separate entity.