Baiting the general populous to see the results. Either from the Bible thumpers, the prospective tenants, the governments, the local consensus. I could see lot's of reasons for it looking at it strictly from a business stand point. Even so much as to see the English speaking population's opinion and thoughts.
A few thousand spent now could save tens of thousands later. Think of what the costs are to bring a house on- line, not including the tenants themselves. Property, taxes, utilities, maintenance, tech and camera set ups, uplinking, Internet server costs. Need I continue?