They do what they do. This ongoing discussion about what they MUST do is another topic. The women in the project that seem to do what they want willingly, (and they exist), are great. Unfortunately, these women are often just promoted into the "is it scripted?" zone.
These are topics that have been debated for a long time and I suspect the it will continue. I personally would prefer to see some positive feedback. My rationale is that if indeed any of the participants read here they would receive little motivation some days to do anything "extra" for the viewership.